OUR STORY

After getting married in 2021, we dove into new outdoor hobbies — skiing, backpacking, and mountain biking. But we quickly realized something: getting into these activities isn’t always easy. It can be expensive, overwhelming, and honestly a little intimidating to even know where to start.

Day One is about deciding to start now — carpe diem!  The Discovery Pass is the tool that helps make that decision easier, opening the door for beginners and families like ours to get outside and try something new.

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Building the Discovery Pass has been a five-year journey we’re incredibly proud of, and we’re so happy you’re here.

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Our merch helps you spot fellow members of the community out in the wild, so grab a tee, grab a Discovery Pass, and know you’re officially part of the Day One family!